Dr. Manu Melwin Joy is currently working as Assistant Professor at School of Management Studies, Cochin University of Science and Technology, Kochi, India. His research focus includes Gamification, Design Thinking, HR Analytics and Talent Retention. He has completed certification in Gamification from University of Pennsylvania and Design Thinking from University of Virginia. Apart from publishing articles in accredited journals, he has authored many books with the most recent one titled "Fun is the future - A collection of compelling gamification success stories". He has handled sessions on gamification across the country for corporates such as The Hindu Group, The Federal Bank, Apollo Tyres, The Popular Group etc and educational institutions like G L Bajaj Institute of Technology and Management (Greater Noida), Bapuji Group of Institutions (Davangere), Kerala Veterinary and Animal Sciences University (KVASU) to name a few.