Footwear mela in ‘HoH’ during Ramadan

Kozhikode: Female footfalls approximate a stampede in the crowded interior of ‘Head over Heels’ known among fashionitas as ‘HoH,’ the one-stop destination for the discerning buyer with an eye on the purse. According to partner Tenaz, extending their motto of ‘fashion below 499’ further south, now majority of the stock is priced in the re. 200-250 range compared to the starting price of re. 2,000 for branded wear elsewhere. So customers buy more. Since the ware is handpicked, quality and taste are assured. Flats are in vogue. Sister Fidan says that with Ramadan entering its final phase and as footwear rank a close second to clothes in the shopping list, sales have spiked.

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