AC, Fan sales soar on rising temperatures in Kerala

Thiruvananthapuram: Air-conditioner and fan sales are headed north spurred by soaring summer temperatures in March and April. The segment is witnessing heated competition with brands elbowing out each other for market share. Attractive models, including international brands, in various colours, shapes, sizes and prices are flooding the market fuelled by heightened customer expectation. Air-conditioner sales have also registered an all-time high with even the middle class opting for it to beat the heat. Havells Kerala Head K S Bimal is quite optimistic of good sales performance and says that customers now lay more emphasis on energy conservation.

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