Bezos propels ‘Washington Post’ past NYT in web growth

Two years after Amazon founder Jeff Bezos bought ‘Washington Post’ for re. 1,652.5 crore, he has headed its digital transformation by surpassing ‘New York Times’ in unique U S web visitors two months running. He had said: “I don’t know anything about the newspaper business, but I do know something about the Internet.” The paper’s digital growth -- from about 2.6 cr. unique visitors in Aug 2013 to nearly 7.2 cr in Nov 2015 -- is the result of several initiatives. Notably, it has widened its focus on national and international coverage and added 70 employees to the newsroom, lifting the headcount to about 700. Its print circulation though, like many other newspapers, has continued to decline.

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