MATHRUBHUMI DAILY
ADVERTISEMENT TARIFF EFFECTIVE FROM 01.04.2012 
   
SPECIFICATIONS
COLUMN WIDTH
Size of type page           :  52 Cms x 32.6 Cms 1 Col.    :  3.9 Cm 5 Col.  :   20.3 Cm
Column Length               :  50.6 Cms 2 Col.    :  8 Cm 6 Col.  :   24.4 Cm
No.of Columns to Page   :   8  3 Col.    :  12.1 Cm 7 Col.  :   28.5 Cm
Screen: Black & White    :   100 lpi 4 Col.    :  16.2 Cm    8 Col   :   32.6 Cm
Colour                            :   100 lpi    
   
MATERIAL
EPS/PDF/TIFF Format (Hight Resolution)
 
EDITIONS / OFFICES 
 
Kozhikode : K. P. Kesava Menon Road, Kozhikode - 673 001. Ph: (0495) 2366655,
Fax: 2365792, 2366656.   e-mail  :mbiadvts@gmail.com
Kochi : Kaloor, Kochi-682017. Ph:0484-2531708. Fax:2531784.  
e-mail : mbichnadvt@rediffmail.com
Trivandrum : Vanchiyoor, Trivandrum-695035. Ph:0471-2461071. Fax:2462045.  
e-mail : mbitvm@gmail.com
Thrissur : Veliyanoor Road, Thrissur - 680021 Ph: 0487-2423284. Fax:2442007.  
e-mail : mbitcr@mpp.co.in
Kannur : Thana, Kannur-670012. Ph:0497-2701918. Fax: 2701880. 
e-mail: mbiknr@yahoo.com
Kottayam : S.H. Mount, Kottayam - 686 006. Ph:0481 - 2568055, Fax: 2561044.  
e-mail: mathruktm@gmail.com
Malappuram : Palathara, Kottakkal, Malappuram-676503. Ph: 0483 2745800. Fax:2745728.   
e-mail: mbimpm@yahoo.com
Kollam : Ramankulangara, Kollam-691 003, Ph: 0474-2790761. Fax: 2790693.  
e-mail: mbiklm@gmail.com
Palakkad : 100 feet Malampuzha Road, Puthoor, Palakkad - 678001, Ph: 0491 2521900.   
e-mail: mbipkd@yahoo.com
Alappuzha : V.M. Nair Memorial Building, Church Road, Alappuzha-688011, Ph: 0477 2230864-68.  
e-mail: mbialpy@gmail.com
 
Mumbai : Solaris No:1, D Wing-46, Ground Floor, Universal Industrial Estate 
  Sakthi Vihar Road, Opp.L&T Gate No:6, Andheri (E), Mumbai-400 072
  Phone : 022 - 28571385/1386.   e-mail : dailymumbai@gmail.com
Delhi : 207, Suryakiran Building , 19 Kasturba  Gandhi Marg , New Delhi - 110001 
Tel : 011 23733122 / 3123  Fax : 011  23733124 .   e-mail : mbidelhi@gmail.com
Bangalore : High Point IV, 10th Floor, No:4912, 45 Palace Road, Bangalore-560 001
  Ph: 080 - 22253029 / 22284293.   e-mail : mbibgl@gmail.com
Chennai : 7/7th Floor, 'B' Wing, Parsn Manare, Gemini Compound, Chennai - 600 006
  Ph: 044 - 28276486 / 28271085.  
Coimbatore : 4H, Sreenivasa Saraswathy Apartments, IIIrd Street, Gopalapuram, 
  Coimbatore-641 018. Ph: 0422-2302047, 2300567.   e-mail : mbicbe@yahoo.com
 
REPRESENTATIVE OFFICES
 
Kolkatta : Ground Floor, 58 Beck Bagen Row, Calcutta-700 017. Ph: 033-22477328.  
e-mail : raviprasad89@yahoo.co.in
Hyderabad : 2-2-114, 2nd Floor, Uma Mansion, New Nallakunta, Hyderabad-500 044
  Ph: 040-27560047.    e-mail : mathrubhumihyd@gmail.com
Baroda : S 14 , Vrund Complex, Urmi Char Rasta, Baroda, Gujarat - 390 020
  Ph/Fax: 0265-2357516.   email : sanjaychawda@hotmail.com
Ahmedabad : R D Associates, 310, Shaan Complex, B/H Sakar 4,
  Opp M.J Library, Ellis Bridge, Ahmedabad-380 006. Telefax : 079 26579115.   
e-mail : reynadesai@dataone.in
Gulf : Mint Media MFZ _LLC , RAK Media City , P O Box 117690 , Dubai , UAE     
Ph : 00971 50 8950256.  e-mail : info@mintmediame.com
EAR PANELS
 
Weekend Ear Panel (Colour) All India: Rs.20,000/-
Main Issue Ear Panel (B&W) All Kerala Editions: Rs.15000/-, All India Editions (B&W): Rs.17000/-,
All India + Gulf (B&W): Rs. 18,000/-.
Main Issue Ear Panel (B&W): Calicut: Rs.5000/-, Kochi: Rs.5000/-, Thiruvananthapuram: Rs.5000/-, Thrissur: Rs.5000/-,
Kannur Rs. 5000/-, Kottayam Rs.5000/-, Malappuram: Rs.4500/-, Kollam: Rs.4500/-, Palakkad: Rs.4500/-,
Alappuzha: Rs. 4500/-, Mumbai Rs. 4500/-, Chennai: Rs.4500/-, Bangalore: Rs.4500/-, 
Delhi: Rs.4500/-, Gulf Only: Rs.4500/-.
100% Extra for Colour Ear Panels
   
Online Edition w.e.f 1st May 2012
   
Home page of Mathrubhumi.com  
 
1st Ad Position Leader Board
728 x 90 Pixel
4 Ads by Turn
2,50,000/month + Service Tax
2nd Ad Position Full Banner
468 x 60 Pixel
Fixed Spot
2,00,000/month + Service Tax
3rd Ad Position Medium Rectangle Banner
300 x 250 Pixel
4 Ads By Turn
1,75,000/month + Service Tax
4th Ad Position Medium Rectangle Banner
300 x 250 Pixel
Fixed Spot
1,25,000/month + Service Tax
5th Ad Position Medium Rectangle Banner
300 x 250 Pixel
Fixed Spot
1,00,000/month + Service Tax
  Banner Ads
468 x 60 Pixel
Fixed Spot
40,000/month + Service Tax
  Panel Ads
120 x 240 Pixel
Fixed Spot
35,000/month + Service Tax
  Panel Ads
120 x 120 Pixel
Fixed Spot
30,000/month + Service Tax
Article Page  
 
1st Ad Position Leader Board
728 x 90 Pixel
Fixed Ad Spot
1,50,000/month + Service Tax
2nd Ad Position Full Banner
468 x 60 Pixel
Fixed Ad Spot
1,25,000/month + Service Tax
3rd Ad Position Medium Rectangle Banner
300 x 250 Pixel
Fixed Ad Spot
1,00,000/month + Service Tax
4th Ad Position Medium Rectangle Banner
300 x 250 Pixel
Fixed Ad Spot
75,000/month + Service Tax
   
 
Home page of Sub Portals
 
1st Ad Position Leader Board
728 x 90 Pixel
Fixed Ad Spot
75,000/month + Service Tax
  Medium Rectangle Banner
300 x 250 Pixel
Fixed Ad Spot
50,000/month + Service Tax

   Rs.50/- per sq.cm for Display ads in internet. Rs.40/- per word for classifieds    
   Rs.10/- per sq.cm extra in internet for DisplayAd placed in any edition of Daily    
 
ADVERTISEMENT TARIFF - w.e.f  1st   April, 2012
EDITIONS DISPLAY FRONT PAGE FINANCIAL PERSONAL * CLASSIFIED DISPLAY Vijaya-patham Classified **
 
B&W
Colour
B&W
Colour
B&W
Colour
B&W
Colour
B&W
Colour
Words
Calicut
165
330
410
575
180
360
95
150
135
270
150
50
Kochi
210
420
525
735
225
450
140
225
175
350
190
50
Trivandrum
190
380
475
665
200
400
105
185
170
300
160
50
Thrissur
170
340
425
595
185
370
100
165
130
260
155
50
Kannur
145
290
360
500
150
300
75
140
120
240
130
50
Kottayam
160
320
400
560
175
350
94
150
140
280
145
50
Malappuram
120
240
300
420
130
260
75
120
90
180
105
50
Kollam
125
250
315
435
130
260
85
150
110
220
110
50
Palakkad
115
230
290
405
120
240
90
160
100
200
100
50
Alappuzha
115
230
290
405
120
240
80
130
100
200
100
50
Mumbai
50
100
130
180
65
130
40
66
44
88
45
30
Chennai
35
70
85
120
50
100
27
44
33
66
30
30
Bangalore
55
100
140
195
65
130
42
70
44
88
50
30
Delhi
44
80
110
155
55
110
32
53
37
73
40
30
Gulf
270
490
680
950
300
600
216
345
242
484
220
36
Mumb+Chen+ Bang+Delhi
160
290
410
560
170
340
132
220
145
Kerala
975
1950
2440
3410
1060
2120
740
1185
867
1734
880
85
India
1050
2100
2626
3670
1145
2290
800
1278
935
1870
950
90
India + Gulf
1120
2240
2805
3927
1225
2450
860
1375
1001
2002
1010
95
Kerala + Gulf
1050
2100
2625
3670
1150
2300
800
1278
935
1870
945
86
Kerala + Mumbai
1010
2020
2530
3540
 1100
2200
888
1775
910
86
Kerala + Bangalore
1010
2020
2530
3540
1100
2200
888
1775
910
86
Kerala + Chennai
1000
2000
2530
3540
1100
2200
888
1775
900
86
Kerala + Delhi
1010
2020
2530
3540
1100
2200
888
1775
900
86
Any 2 Editions
 
60
Any 3 Editions
 
63
Any 4 Editions
 
68
Any 5 Editions
 
72
Any 6 Editions
 
73
Any 7-9 Editions
 
84
Any 11-13 Editions
 
90
Any Kerala Edition + Rs. 25/- per sq. cm. for Gulf Personal Ads (B&W), 100% extra for colour ad.
* Obituary, Wedding Ads, Favours Received, Crorepathi, Bon Voyage &  Greetings fall under this category.
** For Classified Bold Re.2/- extra per word rate.

ADVERTISEMENT TARIFF - PERIODICALS
  Colour Black & White
  Back Cover Inside Cover Full Page Half Page Full Page Half Page  1/4  1/3
Grihalakshmi 2,50,000 I              2,00,000 125,000 67,500 70,000 40,000    
    II             1,75,000            
Arogya Masika 1,75,000 I              1,50,000 1,10,000 60,000 60,000 40,000 27,500 30,000
    II             1,25,000            

Mathrubhumi Illustrated Weekly

 40,000 I                 35,000 25,000 15,000 12,500 6,500 3,500 4,000
    II                30,000            
Chithrabhumi 35,000 I                 30,000 20,000 10,000 10,000 6,000 3,000 3,500
    II                25,000            
Sports Masika 55,000 I                 44,000 25,000 13,000 12,500 6,500 3,500  
    II                35,000            
Balabhumi 30,000 I                 25,000 15,000   7,500 4,000    
    II                20,000            
Yathra 65,000 I                 60,000 45,000 25,000        
    II                50,000            
Minnaminni 20,000 I                 15,000            
    II                10,000            
Cartoon Plus 20,000 I                 15,000            
    II                10,000            
Thozhilvartha Display

Classified   : Rs.60 per word
(Minimum 10 words)
  Black & White Colour Box service charge + Postage : Rs. 20 + Rs. 100
   Rs.225/- per Sq.cm  Rs.450/- per Sq.cm Overseas postage  charge : Rs. 300
        
     One line Special Heading : Rs. 100
      Two line Special Heading  : Rs. 200
   
PREMIA - DAILY (ALL EDITIONS)
   
Any specified inside page : 25% extra
Top of advertisement column                                      : 25% extra
Page 3                                                                     : 40% extra
Page 5 solus                                                             : 45% extra
Back page of main issue                                              : 50% extra
Island position                                                          : 50% extra
   
PREMIA - THOZHILVARTHA
   
Front page                                                             : 150% extra
Any specified inside page                                         : 25% extra
Page 3                                                                  : 40% extra
Page 5                                                                    : 30% extra
Back page                                                                   : 50% extra
 
THOZHILVARTHA (MECHANICAL DATA)
 
full page                                                                  : 31.6 x 24.35
1 column                                                                 : 3.9 cm
2 column                                                                   : 8 cm
3 column                                                                   : 12.1 cm
4 column                                                                    : 16.2 cm
5 column                                                                   : 20.3 cm
6 column : 24.4
   
WEEKLY & MAGAZINE (MECHANICAL DATA) EXCEPT GRIHALAKSHMI
 
Width      Height
Full Page                                                                    : 16.3 Cm   x  22.5 Cm
Full Page Bleed (Material)                                           : 18.8 Cm   x  26.0 Cm
Full Page Trimmed                                                      : 18.5 Cm   x  25.4 Cm
Double Page                                                               : 34.6 Cm   x  22.5 Cm
Double Page Bleed (Material)                                    : 37.6 Cm   x  26.0 Cm
Double Page Trimmed                                                : 37.0 Cm   x  25.4 Cm
½ Page Vertical                                                         : 7.9 Cm   x  22.5 Cm
½ Page Horizontal                                                     : 16.3 Cm   x  11.0 Cm
¼ Page Vertical                                                        : 7.9 Cm   x  11.0 Cm
¼ Page Strip                                                             : 16.3 Cm   x    5.0 Cm
   
GRIHALAKSHMI (MECHANICAL DATA)
 
Width      Height
Full Page (Print Area)                                              : 16.8 Cm   x  21.5 Cm
Full Page Bleed (Material)                                        : 19.8 Cm   x  26.0 Cm
Trimmed Size                                                           : 19.5 Cm   x  25.5 Cm
Double Page (Material)                                           : 35.6 Cm   x  21.5 Cm
Double Page Bleed (Material)                                   : 39.6 Cm   x  26.0 Cm
Double Page Trimmed                                          : 39.0 Cm   x  25.5 Cm
½ Page Vertical                                                       : 8.1 Cm   x  21.5 Cm
½ Page Vertical(Bleed)                                              : 9.5 Cm   x  26.0 Cm
½ Page Horizontal                                                 : 16.8 Cm   x  10.5 Cm
½ Page Horizontal (Bleed)                                        : 19.8 Cm   x  12.6 Cm
Quarter Page                                                           : 8.1 Cm   x  10.5 Cm
Quarter Page Strip                                                    : 16.8 Cm   x    5.0 Cm
Quarter Page Strip (Bleed)                                       : 19.8 Cm   x    7.0 Cm
1/3 Page                                                                : 5.4 Cm   x  21.5 Cm
 
BALABHUMI (MECHANICAL DATA)
 
Width       Height
Full Page                                                                  : 11 Cm   x  16 Cm
Full Page Bleed (Material)                                        : 13.4 Cm   x  19 Cm
Full Page Trimmed                                              : 13 Cm   x  18.4 Cm
Double Page                                                            : 23.6 Cm   x  16 Cm
Double Page Bleed (Material)                                   : 26.8 Cm   x  19 Cm
Double Page Trimmed                                          : 26 Cm   x  18.4 Cm
½ Page Vertical                                                     : 5.3 Cm   x  16 Cm
½ Page Horizontal                                                : 11 Cm   x   7.8 Cm
 
SIZE SPECIFICATION - DAILY
 
Front Page Solus B&W Colour (Max.size: 16.2 x 25cm, Min. size: 12.1cm x 15cm)  
5th Page (Max.size: 16.2 x 25cm, Min. size: 12.1cm x 15cm)  
Above Pocket Cartoon Front Page: 3.9cm x 5cm
 
ALL PREVIOUS RATES ARE HEREBY CANCELLED: 1st April 2012
 
For Details  
The General Manager - (Advertisement), Mathrubhumi Ptg. & Pub. Co. Ltd.,
K.P. Kesava Menon Road, Calicut-673001. Phone: (0495) 2366655, Fax: (0495) 2366656.