MATHRUBHUMI DAILY
ADVERTISEMENT TARIFF EFFECTIVE FROM 01.04.2011  
   
SPECIFICATIONS
COLUMN WIDTH
Size of type page           :  52 Cms x 32.6 Cms 1 Col.    :  3.9 Cm 5 Col.  :   20.3 Cm
Column Length               :  50.6 Cms 2 Col.    :  8 Cm 6 Col.  :   24.4 Cm
No.of Columns to Page   :   8  3 Col.    :  12.1 Cm 7 Col.  :   28.5 Cm
Screen: Black & White    :   100 lpi 4 Col.    :  16.2 Cm    8 Col   :   32.6 Cm
Colour                            :   100 lpi    
   
MATERIAL
Artworks, Art pulls, Digital formats with colour guides/printouts
 
EDITIONS / OFFICES 
 
Kozhikode : K. P. Kesava Menon Road, Kozhikode - 673 001. Ph: (0495) 2366655,
Fax: 2365792, 2366656.   e-mail  :mbiadvts@gmail.com
Kochi : Kaloor, Kochi-682017. Ph:0484-2531708. Fax:2531784.  
e-mail : mbichnadvt@rediffmail.com
Trivandrum : Vanchiyoor, Trivandrum-695035. Ph:0471-2461071. Fax:2462045.  
e-mail : mbitvm@gmail.com
Thrissur : Veliyanoor Road, Thrissur - 680021 Ph: 0487-2423284. Fax:2442007.  
e-mail : mbitcr@yahoo.com
Kannur : Thana, Kannur-670012. Ph:0497-2701918. Fax: 2701880. 
e-mail: mbiknr@yahoo.com
Kottayam : S.H. Mount, Kottayam - 686 006. Ph:0481 - 2568055, Fax: 2561044.  
e-mail: mathruktm@gmail.com
Malappuram : Palathara, Kottakkal, Malappuram-676503. Ph: 0483 2745800. Fax:2745728.   
e-mail: mbimpm@yahoo.com
Kollam : Ramankulangara, Kollam-691 003, Ph: 0474-2790761. Fax: 2790693.  
e-mail: mbiklm@gmail.com
Palakkad : 100 feet Malampuzha Road, Puthoor, Palakkad - 678001, Ph: 0491 2521900.   
e-mail: mbipkd@yahoo.com
Alappuzha : V.M. Nair Memorial Building, Church Road, Alappuzha-688011, Ph: 0477 2230864-68.  
e-mail: mbialpy@gmail.com
 
Mumbai : Solaris No:1, D Wing-46, Ground Floor, Universal Industrial Estate 
  Sakthi Vihar Road, Opp.L&T Gate No:6, Andheri (E), Mumbai-400 072
  Phone : 022 - 28571385/1386.   e-mail : dailymumbai@gmail.com
Delhi : 207, Suryakiran Building , 19 Kasturba  Gandhi Marg , New Delhi - 110001 
Tel : 011 23733122 / 3123  Fax : 011  23733124 .   e-mail : mbidelhi@gmail.com
Bangalore : High Point IV, 10th Floor, No:4912, 45 Palace Road, Bangalore-560 001
  Ph: 080 - 22253029 / 22284293.   e-mail : mbibgl@gmail.com
Chennai : 7/7th Floor, 'B' Wing, Parsn Manare, Gemini Compound, Chennai - 600 006
  Ph: 044 - 28276486 / 28271085.  
Coimbatore : 4H, Sreenivasa Saraswathy Apartments, IIIrd Street, Gopalapuram, 
  Coimbatore-641 018. Ph: 0422-2302047, 2300567.   e-mail : mbicbe@yahoo.com
 
REPRESENTATIVE OFFICES
 
Kolkatta : Ground Floor, 58 Beck Bagen Row, Calcutta-700 017. Ph: 033-22477328.  
e-mail : raviprasad89@yahoo.co.in
Hyderabad : 2-2-114, 2nd Floor, Uma Mansion, New Nallakunta, Hyderabad-500 044
  Ph: 040-27560047.    e-mail : mathrubhumihyd@gmail.com
Baroda : S 14 , Vrund Complex, Urmi Char Rasta, Baroda, Gujarat - 390 020
  Ph/Fax: 0265-2357516.   email : sanjaychawda@hotmail.com
Ahmedabad : R D Associates, 310, Shaan Complex, B/H Sakar 4,
  Opp M.J Library, Ellis Bridge, Ahmedabad-380 006. Telefax : 079 26579115.   
e-mail : reynadesai@dataone.in
Gulf : Mint Media MFZ _LLC , RAK Media City , P O Box 117690 , Dubai , UAE     
Ph : 00971 50 8950256.  e-mail : info@mintmediame.com
EAR PANELS
 
Weekend Ear Panel (Colour) All India: Rs.20,000/-
Main Issue Ear Panel (B&W) All Kerala Editions: Rs.14000/-, All India Editions (B&W): Rs.16000/-,
All India + Gulf (B&W): Rs. 17,000/-.
Main Issue Ear Panel (B&W): Calicut: Rs.4500/-, Kochi: Rs.4500/-, Thiruvananthapuram: Rs.4500/-, Thrissur: Rs.4500/-,
Kannur Rs. 4500/-, Kottayam Rs.4500/-, Malappuram: Rs.4000/-, Kollam: Rs.4000/-, Palakkad: Rs.4000/-,
Mumbai Rs. 4000/-, Chennai: Rs.4000/-, Bangalore: Rs.4000/-, Delhi: Rs.4000/-, Gulf Only: Rs.5000/-.
100% Extra for Colour Ear Panels
   
INTERNET
   
728 Pixels X 90 Pixels Top Banner Home Page (4 advts by turn) : 2,50,000/-per month
468 Pixels X 60 Pixels Top Banner Home Page (4 advts by turn) : 1,50,000/- per month
468 Pixels X 60 Pixels Banner Home Page (3rd Banner onwards) : 50,000/- per month
339 Pixels X 60 Pixels (First Banner) : 50,000/-per month
339 Pixels X 60 Pixels (Second Banner Onwards) : 40,000/- per month
120 Pixels X 240 Pixels Side panel Home Page (4 Advts by turn, Top) : 80,000/- per month
120 Pixels X 120 Pixels Side panel Home Page (4th panel onwards) : 40,000/- per month
Detailed news - 728 Pixels x 90 Pixels (Top Banner) : 1,00,000/- per month
Detailed news - 468 Pixels x 60 Pixels (2nd Banner) : 50,000/- per month
 
Sub portals - Frames, NRI, Wellness, Astrology, Wheels, Business etc.
728 Pixels X 90 Pixels Top Banner Home Page (4 advts by turn) : 1,00,000/-per month
468 Pixels X 60 Pixels Top Banner Home Page (4 advts by turn) : 50,000/- per month
468 Pixels X 60 Pixels Banner Home Page : 50,000/- per month
339 Pixels X 60 Pixels (First Banner) : 30,000/-per month
120 Pixels X 80 Pixels : 25,000/- per month
120 Pixels X 120 Pixels Side panel Home Page : 30,000/- per month
 
   Rs.45/- per sq.cm for Display ads in internet. Rs.30/- per word for classifieds    
   Rs.10/- per sq.cm extra in internet for DisplayAd placed in any edition of Daily    
 

ADVERTISEMENT TARIFF - w.e.f  1st   April, 2011
EDITIONS DISPLAY FRONT PAGE FINANCIAL PERSONAL * CLASSIFIED DISPLAY Classified **
 
B&W
Colour
B&W
Colour
B&W
Colour
B&W
Colour
B&W
Colour
Words
Calicut
145
290
365
510
155
310
85
135
120
245
46
Kochi
190
380
475
665
200
400
125
200
160
320
46
Trivandrum
170
340
425
595
175
350
95
152
140
264
46
Thrissur
150
300
375
525
155
310
90
145
116
232
46
Kannur
125
250
315
440
130
260
67
125
110
220
46
Kottayam
145
290
365
510
155
310
85
136
125
250
46
Malappuram
105
210
265
370
110
220
65
110
80
160
46
Kollam
110
220
275
385
115
230
77
130
100
200
46
Palakkad
100
200
250
350
105
210
70
120
80
160
46
Alappuzha
100
200
250
350
105
210
70
115
85
170
46
Mumbai
45
90
115
160
47
94
36
60
40
80
27
Chennai
30
60
75
105
32
64
24
40
30
60
27
Bangalore
50
100
125
175
53
106
38
63
40
80
27
Delhi
40
80
100
140
42
84
29
48
33
66
27
Gulf
245
490
615
860
270
540
196
314
220
440
33
Mumb+Chen+Bang+Delhi
145
290
365
510
152
304
120
200
Kerala
885
1770
2215
3100
960
1920
673
1077
788
1576
78
India
953
1906
2385
3335
1040
2080
726
1162
850
1700
83
India + Gulf
1020
2040
2550
3570
1111
2222
781
1250
910
1820
86
Kerala + Gulf
953
1906
2385
3335
1040
2080
726
1162
850
1700
80
Kerala + Mumbai
920
1840
2300
3220
996
1992
807
1614
80
Kerala + Bangalore
920
1840
2300
3220
996
1992
807
1614
80
Kerala + Chennai
920
1840
2300
3220
996
1992
807
1614
80
Kerala + Delhi
920
1840
2300
3220
996
1992
807
1614
80
Any 2 Editions
54
Any 3 Editions
57
Any 4 Editions
62
Any 5 Editions
65
Any 6 Editions
67
Any 7-8 Editions
76
Any 10-12 Editions
80
* Obituary, Wedding Ads, Favours Received, Crorepathi, Bon Voyage &  Greetings fall under this category.
** For Classified Bold Re.2/- extra per word rate.

ADVERTISEMENT TARIFF - PERIODICALS
  Colour Black & White
  Back Cover Inside Cover Full Page Half Page Full Page Half Page  1/4  1/3
Grihalakshmi 2,50,000 I              1,75,000 120,000 65,000 65,000 40,000 30,000 35,000
    II             1,50,000            
Arogya Masika 1,50,000 I              1,25,000 1,00,000 55,000 50,000 35,000 25,000 27,500
    II             1,10,000            

Mathrubhumi Illustrated Weekly

40,000 I                 35,000 25,000 15,000 12,500 6,500 3,500 4,000
    II                30,000            
Chithrabhumi 35,000 I                 30,000 20,000 10,000 10,000 6,000 3,000 3,500
    II                25,000            
Sports Masika 55,000 I                 44,000 25,000 13,000 12,500 6,500 3,500  
    II                35,000            
Balabhumi 30,000 I                 25,000 15,000   7,500 4,000    
    II                20,000            
Yathra 60,000 I                 50,000 40,000 25,000        
    II                45,000            
Minnaminni 20,000 I                 15,000            
    II                 10,000            
Cartoon Plus 20,000 I                 15,000            
    II                 10,000            
Thozhilvartha Display Classified   : Rs.55 per word(Minimum 10 words)
  Black & White Colour Box service charge + Postage : Rs. 20 + Rs. 100
   Rs.210/- per Sq.cm  Rs.420/- per Sq.cm Overseas postage  charge : Rs. 300
        
    One line Special Heading : Rs. 100
      Two line Special Heading  : Rs. 200
   
PREMIA - DAILY (ALL EDITIONS)
   
Any specified inside page : 25% extra
Top of advertisement column                                      : 25% extra
Page 3                                                                     : 40% extra
Page 5 solus                                                             : 45% extra
Back page of main issue                                              : 50% extra
Island position                                                          : 50% extra
   
PREMIA - THOZHILVARTHA
   
Front page                                                             : 150% extra
Any specified inside page                                         : 25% extra
Page 3                                                                  : 40% extra
Page 5                                                                    : 30% extra
Back page                                                                   : 50% extra
 
THOZHILVARTHA (MECHANICAL DATA)
 
full page                                                                  : 31.6 x 24.35
1 column                                                                 : 3.9 cm
2 column                                                                   : 8 cm
3 column                                                                   : 12.1 cm
4 column                                                                    : 16.2 cm
5 column                                                                   : 20.3 cm
6 column : 24.4
   
WEEKLY & MAGAZINE (MECHANICAL DATA) EXCEPT GRIHALAKSHMI
 
Width      Height
Full Page                                                                    : 16.3 Cm   x  22.5 Cm
Full Page Bleed (Material)                                           : 18.8 Cm   x  26.0 Cm
Full Page Trimmed                                                      : 18.5 Cm   x  25.4 Cm
Double Page                                                               : 34.6 Cm   x  22.5 Cm
Double Page Bleed (Material)                                    : 37.6 Cm   x  26.0 Cm
Double Page Trimmed                                                : 37.0 Cm   x  25.4 Cm
½ Page Vertical                                                         : 7.9 Cm   x  22.5 Cm
½ Page Horizontal                                                     : 16.3 Cm   x  11.0 Cm
¼ Page Vertical                                                        : 7.9 Cm   x  11.0 Cm
¼ Page Strip                                                             : 16.3 Cm   x    5.0 Cm
   
GRIHALAKSHMI (MECHANICAL DATA)
 
Width      Height
Full Page (Print Area)                                              : 16.8 Cm   x  21.5 Cm
Full Page Bleed (Material)                                        : 19.8 Cm   x  26.0 Cm
Trimmed Size                                                           : 19.5 Cm   x  25.5 Cm
Double Page (Material)                                           : 35.6 Cm   x  21.5 Cm
Double Page Bleed (Material)                                   : 39.6 Cm   x  26.0 Cm
Double Page Trimmed                                          : 39.0 Cm   x  25.5 Cm
½ Page Vertical                                                       : 8.1 Cm   x  21.5 Cm
½ Page Vertical(Bleed)                                              : 9.5 Cm   x  26.0 Cm
½ Page Horizontal                                                 : 16.8 Cm   x  10.5 Cm
½ Page Horizontal (Bleed)                                        : 19.8 Cm   x  12.6 Cm
Quarter Page                                                           : 8.1 Cm   x  10.5 Cm
Quarter Page Strip                                                    : 16.8 Cm   x    5.0 Cm
Quarter Page Strip (Bleed)                                       : 19.8 Cm   x    7.0 Cm
1/3 Page                                                                : 5.4 Cm   x  21.5 Cm
 
BALABHUMI (MECHANICAL DATA)
 
Width       Height
Full Page                                                                  : 11 Cm   x  16 Cm
Full Page Bleed (Material)                                        : 13.4 Cm   x  19 Cm
Full Page Trimmed                                              : 13 Cm   x  18.4 Cm
Double Page                                                            : 23.6 Cm   x  16 Cm
Double Page Bleed (Material)                                   : 26.8 Cm   x  19 Cm
Double Page Trimmed                                          : 26 Cm   x  18.4 Cm
½ Page Vertical                                                     : 5.3 Cm   x  16 Cm
½ Page Horizontal                                                : 11 Cm   x   7.8 Cm
 
SIZE SPECIFICATION - DAILY
 
Front Page Solus B&W Colour (Max.size: 16.2 x 25cm, Min. size: 12.1cm x 15cm)  
5th Page (Max.size: 16.2 x 25cm, Min. size: 12.1cm x 15cm)  
Above Pocket Cartoon Front Page: 3.9cm x 5cm
 
ALL PREVIOUS RATES ARE HEREBY CANCELLED: 1st April 2011
 
For Details  
The General Manager - (Advertisement), Mathrubhumi Ptg. & Pub. Co. Ltd.,
K.P. Kesava Menon Road, Calicut-673001. Phone: (0495) 2366655, Fax: (0495) 2366656.