MATHRUBHUMI DAILY
ADVERTISEMENT TARIFF EFFECTIVE FROM 01.04.2014 
   
SPECIFICATIONS
COLUMN WIDTH
Size of type page           :  52 Cms x 32.6 Cms 1 Col.    :  3.9 Cm 5 Col.  :   20.3 Cm
Column Length               :  50.6 Cms 2 Col.    :  8 Cm 6 Col.  :   24.4 Cm
No.of Columns to Page   :   8  3 Col.    :  12.1 Cm 7 Col.  :   28.5 Cm
Screen: Black & White    :   100 lpi 4 Col.    :  16.2 Cm    8 Col   :   32.6 Cm
Colour                            :   100 lpi    
   
MATERIAL
EPS/PDF/TIFF Format (High Resolution)
 
EDITIONS / OFFICES 
 
Kozhikode : K. P. Kesava Menon Road, Kozhikode - 673 001. Ph: (0495) 2366655,
Fax: 2365792, 2366656.   e-mail  :mbiadvts@gmail.com
Kochi : Kaloor, Kochi-682017. Ph:0484-2531708. Fax:2531784.
e-mail : mbichnadvt@rediffmail.com
Trivandrum : Vanchiyoor, Trivandrum-695035. Ph:0471-2461071. Fax:2462045.
e-mail : mbitvm@gmail.com
Thrissur : Veliyanoor Road, Thrissur - 680021 Ph: 0487-2423284. Fax:2442007.
e-mail : mbitcr@mpp.co.in
Kannur : Thana, Kannur-670012. Ph:0497-2701918. Fax: 2701880. 
e-mail: mbiknr@yahoo.com
Kottayam : S.H. Mount, Kottayam - 686 006. Ph:0481 - 2568055, Fax: 2561044.
e-mail: mathruktm@gmail.com
Malappuram : Palathara, Kottakkal, Malappuram-676503. Ph: 0483 2745800. Fax:2745728.   
e-mail: mbimpm@yahoo.com
Kollam : Ramankulangara, Kollam-691 003, Ph: 0474-2790761. Fax: 2790693.
e-mail: mbiklm@gmail.com
Palakkad : 100 feet Malampuzha Road, Puthoor, Palakkad - 678001, Ph: 0491 2521900.   
e-mail: mbipkd@yahoo.com
Alappuzha : V.M. Nair Memorial Building, Church Road, Alappuzha-688011, Ph: 0477 2230864-68.  
e-mail: mbialpy@gmail.com
 
Mumbai : Solaris No:1, D Wing-46, Ground Floor, Universal Industrial Estate 
  Sakthi Vihar Road, Opp.L&T Gate No:6, Andheri (E), Mumbai-400 072
  Phone : 022 - 28571385/1386.   e-mail : dailymumbai@gmail.com
Delhi : 207, Suryakiran Building , 19 Kasturba  Gandhi Marg , New Delhi - 110001 
Tel : 011 23733122 / 3123  Fax : 011  23733124 .   e-mail : mbidelhi@gmail.com
Bangalore : I Floor PTI Building, 16/7 Miller Tank Bed Area, Off Thimmaiah Cross Road, Vasanth Nagar, Bengaluru - 560 052
  Ph: 080 - 41527517 / 41554628.   e-mail : mbibgl@gmail.com
Chennai : New No. 71 (Old No. 42), 3rd Floor, New Decor Tower, Dr. Radhakrishna Salai, Mylapore, Chennai - 600 004.
  Ph: 044 28112062-64, Fax: 044 28112066,   E-mail : mbichennai.advt@gmail.com
Dubai : Office No. 302, 3rd Floor, Pan Asia Infrastructure (Zee Tower), Dubai Media City, Dubai.
  Ph: 00971505948782
Coimbatore : 4H, Sreenivasa Saraswathy Apartments, IIIrd Street, Gopalapuram, 
  Coimbatore-641 018. Ph: 0422-2302047, 2300567.   e-mail : mbicbe1@gmail.com
 
REPRESENTATIVE OFFICES
 
Kolkatta : Ground Floor, 58 Beck Bagen Row, Calcutta-700 017. Ph: 033-22477328.
e-mail : raviprasad89@yahoo.co.in
Hyderabad : 2-2-114, 2nd Floor, Uma Mansion, New Nallakunta, Hyderabad-500 044
  Ph: 040-27560047.    e-mail : mathrubhumihyd@gmail.com
Baroda : S 14 , Vrund Complex, Urmi Char Rasta, Baroda, Gujarat - 390 020
  Ph/Fax: 0265-2357516.   email : sanjaychawda@hotmail.com
Ahmedabad : R D Associates, 310, Shaan Complex, B/H Sakar 4,
  Opp M.J Library, Ellis Bridge, Ahmedabad-380 006. Telefax : 079 26579115.   
e-mail : reynadesai@dataone.in
CLASSIFIEDS
 
For advertisement appearing with box number C/o. in this paper, a fee of Rs.20/- for the first insertion only.
Postage Rs.100/- for forwarding the replies will be charged extra(Overseas postage of: Rs.300/-).
Spl. heading charges(single line) 1 Edn :Rs. 100/-, 2 Edn: Rs.120/-, 3 Edn: Rs.125/-, 4 & above: Rs.150/-
Spl. heading charges(two line) 1 Edn:Rs 200/-, 2 Edn: Rs.240/-, 3 Edn:Rs. 250/-, 4 & above:Rs 300/-
Spl. heading charges(three line) 1 Edn:Rs 300/-, 2 Edn: Rs.360/-, 3 Edn:Rs. 375/-, 4 & above:Rs 450/-
 
EAR PANELS
 
Weekend Ear Panel (Colour) All India: Rs.22,000/-
Main Issue Ear Panel (B&W) All Kerala Editions: Rs.16500/-, All India Editions (B&W): Rs.18500/-,
All India + Gulf (B&W): Rs. 20,000/-.
Main Issue Ear Panel (B&W): Calicut: Rs.5500/-, Kochi: Rs.5500/-, Thiruvananthapuram: Rs.5500/-, Thrissur: Rs.5500/-,
Kannur: Rs. 5500/-, Kottayam: Rs.5500/-, Malappuram: Rs.5000/-, Kollam: Rs.5000/-, Palakkad: Rs.5000/-,
Alappuzha: Rs. 5000/-, Mumbai Rs. 5000/-, Chennai: Rs.5000/-, Bangalore: Rs.5000/-, 
Delhi: Rs.5000/-, Gulf Only: Rs5000/-.
100% Extra for Colour Ear Panels
   
Online Edition w.e.f 1st April 2014
   
     
Actual rate
Spl rate for 1-3 months
Spl rate for 4-6 months
Spl rate for 7-9 months
Spl rate for 10-12 months
Home page of mathrubhumi.com
Top Banner (Ads by turn)
728 x 90 pixel
Rs.3.50 Lacs /month
Rs.3.25 Lacs/month
Rs.3.00 Lacs/month
Rs.2.75 Lacs/month
Rs.2.25 Lacs/month
 
1st Medium Rectangle Banner(Ads by turn)
300 x 250 pixel
Rs.3.50 Lacs /month
Rs.3.25 Lacs/month
Rs.3.00 Lacs/month
Rs.2.75 Lacs/month
Rs.2.25 Lacs/month
 
2nd Medium Rectangle Banner(Ads by turn)
300 x 250 pixel
Rs.2.75 Lacs/month
Rs.2.50 Lacs/month
Rs.2.25 Lacs/month
Rs.2.00 Lacs/month
Rs.1.75 Lacs/month
 
3rd Medium Rectangle Banner(Ads by turn)
300 x 250 pixel
Rs.2.50 Lacs/month
Rs.2.25 Lacs/month
Rs.2.00 Lacs/month
Rs.1.75 Lacs/month
Rs.1.55 Lacs/month
 
Skyscraper(Ads by turn)
160 x 600 pixel
Rs.2.25 Lacs/month
Rs.2.00 Lacs/month
Rs.1.75 Lacs/month
Rs.1.50 Lacs/month
Rs.1.35 Lacs/month
 
Medium Rectangle Banner aside 'Pravasi-News in brief'(Ads by turn)
300 x 250 pixel
Rs.2.00 Lacs/month
Rs.1.75 Lac/month
Rs.1.50 Lacs/month
Rs.1.25 Lacs/month
Rs.1.00 Lac/month
 
Banner aside Masthead(Ads by turn)
468 x 60 pixel
Rs.2.00 Lacs/month
Rs.1.75 Lac/month
Rs.1.50 Lacs/month
Rs.1.25 Lacs/month
Rs.1 Lac/month
Detailed news page
Top Banner (Ads by turn)
728 x 90 pixel
Rs.3.00 Lacs/month
Rs.2.75 Lacs/month
Rs.2.50 Lacs/month
Rs.2.25 Lacs/month
Rs.2.00 Lacs/month
 
1st Medium Rectangle Banner(Ads by turn)
300 x 250 pixel
Rs.2.75 Lacs/month
Rs.2.50 Lacs/month
Rs.2.25 Lacs/month
Rs.2.00 Lacs/month
Rs.1.75 Lacs/month
 
2nd Medium Rectangle Banner(Ads by turn)
300 x 250 pixel
Rs.2.50 Lacs/month
Rs.2.25 Lacs/month
Rs.2.00 Lacs/month
Rs.1.75 Lacs/month
Rs.1.55 Lacs/month
 
3rd Medium Rectangle Banner(Ads by turn)
300 x 250 pixel
Rs.2.25Lacs/month
Rs.2.00 Lacs/month
Rs.1.75 Lacs/month
Rs.1.50 Lacs/month
Rs.1.30 Lacs/month
 
4th Medium Rectangle Banner(Ads by turn)
300 x 250 pixel
Rs.2.00 Lacs/month
Rs.1.75 Lacs/month
Rs.1.50 Lacs/month
Rs.1.25 Lacs/month
Rs.1.00 Lacs/month
 
Banner aside Masthead(Ads by turn)
468 x 60 pixel
Rs.2.25 Lacs/month
Rs.2 Lacs/month
Rs.1.75 Lacs/month
Rs.1.65 Lacs/month
Rs.1.55 Lacs/month
Home page of other sites
Top Banner(Ads by turn)
728 x 90 pixel
Rs.2.25 lacs/month
2.00 Lacs/month
Rs.1.75 Lacs/month
Rs.1.50 Lacs/month
Rs.1.30 Lacs/month
 
1st Medium Rectangle Banner(Ads by turn)
300 x 250 pixel
Rs.2.25 lacs/month
2.00 Lacs/month
Rs.1.75 Lacs/month
Rs.1.50 Lacs/month
Rs.1.30 Lacs/month
   
MATHRUBHUMI DAILY Advertisement tariff with effect from 1.4.2014
   

EDITIONS



Display Front Page Financial  Personal* Classified Display Vijaya-patham Words
  B&W Colour B&W Colour B&W Colour B&W Colour B&W Colour **
Calicut  210 420 525 735 230 460 120 190 170 340 190 60
Kochi 275 550 690 965 295 590 175 280 215 430 240 60
Trivandrum 275 550 690 965 295 590 130 210 210 420 200 60
Thrissur 220 440 550 770 240 480 130 210 165 330 195 60
Kannur 185 370 465 650 200 400 90 170 150 300 165 60
Kottayam 200 400 500 700 220 440 120 190 175 350 180 60
Malappuram 155 310 390 545 165 330 95 155 115 230 130 60
Kollam 165 330 415 580 180 360 110 180 140 280 140 60
Palakkad 165 330 415 580 180 360 100 165 150 300 145 60
Alappuzha 155 310 390 545 165 330 115 170 145 290 140 60
Mumbai 60 120 150 210 80 160 50 80 55 110 60 40
Chennai 45 90 115 160 60 120 35 55 40 80 40 40
Bangalore 65 130 165 230 80 160 50 80 50 100 60 40
Delhi 55 110 140 195 70 140 40 65 45 90 50 40
Gulf 335 670 840 1175 375 750 270 435 300 600 270 45
Mumbai+Chennai+
Bangalore+Delhi
195 390 490 685 210 420 160 265 0 0 175  
Kerala 1250 2500 3125 4375 1385 2770 925 1480 1085 2170 1110 100
India 1350 2700 3375 4725 1500 3000 1000 1600 1170 2340 1190 105
India + Gulf 1440 2880 3600 5040 1600 3200 1075 1720 1250 2500 1260 110
Kerala + Gulf 1350 2700 3375 4725 1500 3000 1000 1600 1170 2340 1180 102
Kerala + Mumbai 1305 2610 3265 4570 1440 2880 0 0 1115 2230 1135 102
Kerala +Bangalore 1305 2610 3265 4570 1440 2880 0 0 1115 2230 1135 102
Kerala + Chennai 1295 2590 3240 4535 1440 2880 0 0 1115 2230 1125 102
Kerala + Delhi 1305 2610 3265 4570 1440 2880 0 0 1115 2230 1125 102
Any 2 editions                       70
Any 3 editions                       75
Any 4 editions                       80
Any 5 editions                       85
Any 6 editions                       90
Any 7 - 9 editions                       95
Any 10 editions                       100
Any 11 editions                       102
Any 12-13 editions                       104
*   Obituary, Wedding Ads, Favours Received, Crorepathi, Bon Voyage, Greetings fall under this category 
**  For Classified Bold Rs 3/- extra per word rate.
EAR PANEL : Weekend ear panel [colour] All India 25,000/-
Main issue Ear Panel (B&W) All Kerala edition: Rs 18000/-, All India Editions (B&W) Rs 20000/-
All India + Gulf (B&W) : Rs 22500/-
Main issue Ear Panel (B&W) Calicut : Rs 6,500/-, Kochi : Rs 6,500/-, Thiruvananthapuram : Rs 6,500/-, 
Thrissur : Rs 6,500/-, Kannur: Rs 6,500/-, Kottayam: Rs 6,500/-, Malappuram: Rs 6,000/-, 
Kollam : Rs 6,000/-, Palakkad: Rs 6,000/-,Alapuzha : Rs 6,000/--
Mumbai: Rs 5,000/-, Chennai: Rs 6,000/-, Bangalore: Rs 6,000/-, Delhi : Rs 6,000/-, Gulf only Rs 6,000/-
100% extra  for Colour Ear Panels
For festive season [August, September & December], 20% premium will be extra on applicable card rate.
   
Advertisement Tariff : PERIODICALS [all rates in Rs.] 2014-15: PROPOSED
   
  Colour Black & White
  Back Cover Inside Cover Full Page Half Page Full Page
  Existing New Existing New Existing New Existing New Existing New
Grihalakshmi 2,60,000 325,000 2,10,000
1,90,000
2,50,000
2,30,000
1,35,000 1,85,000 70,000 95,000 75,000  
Arogya Masika 1,90,000 2,50,000 1,60,000
1,40,000
1,95,000
1,75,000
1,20,000 1,50,000 65,000 80,000 65,000 80,000
Mathrubhumi
 Illustrated Weekly
45,000 65,000 35,000
30,000
55,000
45,000
25,000 40,000 15,000 25,000 12,500 20,000
Star & Style 50,000 110,000 40,000
35,000
1,00,000
90,000
30,000 80,000 15,000      
Sports Masika 55,000 75,000 44,000
35,000
50,000
45,000
25,000 40,000 13,000 20,000 12,500 20,000
Balabhumi 30,000 40,000 25,000
20,000
35,000
30,000
15,000 25,000     7,500 10,000
Yathra 90,000 125,000 85,000
75,000
1,00,000
90,000
65,000 80,000 40,000 50,000    
Minnaminni 20,000 30,000 15,000
10,000
25,000
15,000
           
Cartoon Plus 20,000 30,000 15,000
10,000
20,000
15,000
           
Thozhilvartha



Display  
Black & White Colour
Existing New Existing New   Existing New
Rs 240/- Rs 290/- Rs 480/- Rs 580/- Classified 65 75
  Box service charge + Postage 20 +  100/- 25 + 100/-
Overseas postage charge  300/-  
One line special heading 100/-  
Two line special heading 200/-  
   
PREMIA - DAILY (ALL EDITIONS)
   
Any specified inside page : 25% extra
Top of advertisement column                                      : 25% extra
Page 3                                                                     : 40% extra
Page 5 solus                                                             : 45% extra
Back page of main issue                                              : 50% extra
Island position                                                          : 50% extra
   
PREMIA - THOZHILVARTHA
   
Front page                                                             : 150% extra
Any specified inside page                                         : 25% extra
Page 3                                                                  : 40% extra
Page 5                                                                    : 30% extra
Back page                                                                   : 50% extra
 
THOZHILVARTHA (MECHANICAL DATA)
 
full page                                                                  : 31.6 x 24.35
1 column                                                                 : 3.9 cm
2 column                                                                   : 8 cm
3 column                                                                   : 12.1 cm
4 column                                                                    : 16.2 cm
5 column                                                                   : 20.3 cm
6 column : 24.4
   
WEEKLY & MAGAZINE (MECHANICAL DATA) EXCEPT GRIHALAKSHMI
 
Width      Height
Full Page                                                                    : 16.3 Cm   x  22.5 Cm
Full Page Bleed (Material)                                           : 18.8 Cm   x  26.0 Cm
Full Page Trimmed                                                      : 18.5 Cm   x  25.4 Cm
Double Page                                                               : 34.6 Cm   x  22.5 Cm
Double Page Bleed (Material)                                    : 37.6 Cm   x  26.0 Cm
Double Page Trimmed                                                : 37.0 Cm   x  25.4 Cm
½ Page Vertical                                                         : 7.9 Cm   x  22.5 Cm
½ Page Horizontal                                                     : 16.3 Cm   x  11.0 Cm
¼ Page Vertical                                                        : 7.9 Cm   x  11.0 Cm
¼ Page Strip                                                             : 16.3 Cm   x    5.0 Cm
   
GRIHALAKSHMI (MECHANICAL DATA)
 
Width      Height
Full Page (Print Area)                                              : 16.8 Cm   x  21.5 Cm
Full Page Bleed (Material)                                        : 19.8 Cm   x  26.0 Cm
Trimmed Size                                                           : 19.5 Cm   x  25.5 Cm
Double Page (Material)                                           : 35.6 Cm   x  21.5 Cm
Double Page Bleed (Material)                                   : 39.6 Cm   x  26.0 Cm
Double Page Trimmed                                          : 39.0 Cm   x  25.5 Cm
½ Page Vertical                                                       : 8.1 Cm   x  21.5 Cm
½ Page Vertical(Bleed)                                              : 9.5 Cm   x  26.0 Cm
½ Page Horizontal                                                 : 16.8 Cm   x  10.5 Cm
½ Page Horizontal (Bleed)                                        : 19.8 Cm   x  12.6 Cm
Quarter Page                                                           : 8.1 Cm   x  10.5 Cm
Quarter Page Strip                                                    : 16.8 Cm   x    5.0 Cm
Quarter Page Strip (Bleed)                                       : 19.8 Cm   x    7.0 Cm
1/3 Page                                                                : 5.4 Cm   x  21.5 Cm
 
BALABHUMI (MECHANICAL DATA)
 
Width       Height
Full Page                                                                  : 11 Cm   x  16 Cm
Full Page Bleed (Material)                                        : 13.4 Cm   x  19 Cm
Full Page Trimmed                                              : 13 Cm   x  18.4 Cm
Double Page                                                            : 23.6 Cm   x  16 Cm
Double Page Bleed (Material)                                   : 26.8 Cm   x  19 Cm
Double Page Trimmed                                          : 26 Cm   x  18.4 Cm
½ Page Vertical                                                     : 5.3 Cm   x  16 Cm
½ Page Horizontal                                                : 11 Cm   x   7.8 Cm
 
YATHRA / STAR & STYLE (MECHANICAL DATA)
 
Width       Height
Full Page                                                                  : 18.3 Cm   x  23.3 Cm
Full Page Bleed (Material)                                        : 21.3 Cm   x  27.6 Cm
Double Page                                                            : 39.6 Cm   x  23.3 Cm
Double Page Bleed (Material)                                   : 42.6 Cm   x  27.6 Cm
½ Page Vertical                                                     : 9.0 Cm   x  23.3 Cm
½ Page Vertical Bleed                                                     : 10.5 Cm   x  27.6 Cm
½ Page Horizontal                                                : 18.3 Cm   x   11.5 Cm
½ Page Horizontal Bleed                                                : 21.3 Cm   x   13.6 Cm
 
SIZE SPECIFICATION - DAILY
 
5th Page (Max.size: 16.2 x 25cm, Min. size: 12.1cm x 15cm)  
Above Pocket Cartoon Front Page: 3.9cm x 5cm
 
ALL PREVIOUS RATES ARE HEREBY CANCELLED: 1st April 2013
 
For Details:  
The Senior General Manager (Advertisement), Mathrubhumi Ptg. & Pub. Co. Ltd.,
K.P. Kesava Menon Road, Calicut-673001. Phone: (0495) 2366655, Fax: (0495) 2366656.
Email: mbiadvts@gmail.com